The commercialisation of Ramadan has stripped it of its spiritual significance to become an opportunity for the promotion of consumerism and its purveyors like sports stars, models and actresses in skimpy clothes, and pop icons. It is the desacralisation of religion and the practice is akin to the commercialisation of Christmas which has become a season of shopping. The health of the United States economy is dependent on the level of Christmas shopping.
The Qur’an condemns those who waste and squander as the brothers of Shaitan. [Surah Al-Isra Verses 26, 27] Further, the Qur’an says: “…and eat and drink without going to excesses. For Allah does not like those who go to excess.” [Surah Al-Araf Verse 31].
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